Fake protesters generate hype for Activate vitamin drink guerilla marketing

B vitamins slow progression of Alzheimer’s: Study

It was an advertisement for Activate vitamin drinks. aWe just launched a marketing campaign to stop vitamin cruelty,a said Kaska Komosinski , Activateas New York marketing manager, without a hint of irony. aVitamins deteriorate when added to water, and we want to make sure they donat get wasted.a (Click through slideshow to the right to see a demo of the Activate product.) The companyas website cites aproprietary researcha that shows vitamins A, B5, B12, and C alose their potency sitting in water.a In a way it strikes me as kind of brilliant. The girls playing the role of protesters seemed genuinely worked up, shouting with an intensity Iad never seen before in a marketing campaign, aStop vitamin cruelty!a The reason the protest model is so perfect for a marketing campaign is because protests come with a long history of anger and injustice, of movements we support, and movements we despise. No matter what I was saw when I arrived at the scene, the shouts of protest, the sight of young people exercising their right to assemble, set the stage for me to have an emotional, memorable responseaeither for or against. So when I first came through the crowd and saw the scantily clad girls I briefly thought it might be a PG version of a fur protest, the only other protests Iave ever seen that revealed so much skin. By the time I realized it was a marketing campaign I felt tricked, and a little uneasy about using the constitutional right to protest as a way to tell me about the fruit punch, blueberry, and pomegranate flavored vitamins that release into the water when I twist the bottlecap.
For the original version including any supplementary images or video, visit http://www.bizjournals.com/bizjournals/how-to/marketing/2013/07/activate-vitamins-protest-style-campaign.html

The new findings came from a reanalysis of data originally collected in 2010 from 271 older adults suffering from mild cognitive impairment, a form of memory loss considered a potential precursor to Alzheimer’s disease. Although the brain naturally shrinks as we get older (about 0.5 percent per year), in people with mild cognitive impairment this shrinkage takes place twice as fast as usual. In Alzheimer’s patients, shrinkage takes place four times as fast as usual. The researchers assigned participants to take either a placebo pill or a high daily dose of three B vitamins – folic acid (0.8 mg), vitamin B6 (20 mg) and vitamin B12 (0.5 mg) – over the course of two years. They found that memory loss halted in those who took the B vitamins, but not in those who took the placebo. The vitamins also slowed brain shrinkage by 50 percent compared to the placebo, but only in patients with higher-than-normal blood levels of the amino acid homocysteine.
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Get your vitamins from your plate!

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Some fear health law could give members of Congress and their staffers abortion coverage

Rethinking Global Public Health

All plans available in the marketplaces will comply with the law. Obama, who supports abortion rights, has said previously that he does not want his health-care overhaul to change existing laws on abortion. An independent expert on the federal-employee plan said abortion opponents appear to have a legitimate question, but the applicable laws are so arcane that its hard to tell who is right. This goes into a legal thicket the complexity of which I cant begin to fathom, said Walton Francis, lead author of an annual guide to federal health benefits. It would take lawyers hours to decipher the interrelationship between these statutes, and they would probably come to different conclusions. Abortion opponents say the long-standing ban on administrative expenses related to abortion coverage precludes the personnel office from dealing with health plans that cover abortion. To comply with the Smith amendment, they would have to advise members and congressional staff that they can only choose plans that do not cover abortions, said Douglas Johnson, legislative director of the National Right to Life Committee.
For the original version including any supplementary images or video, visit http://www.washingtonpost.com/politics/some-fear-health-law-could-give-congress-staff-abortion-coverage/2013/08/18/82e3ff7c-0844-11e3-8974-f97ab3b3c677_story.html

Legal fight looms. Post to Facebook Obamacare and voting rights clash over health exchanges on USAToday.com: http://usat.ly/14G2Sko Incorrect please try again A link has been posted to your Facebook feed. Sent! A link has been sent to your friend’s email address. 157 To find out more about Facebook commenting please read the Conversation Guidelines and FAQs Obamacare and voting rights clash over health exchanges Jake Grovum, Pew/Stateline Staff Writer 12:01 p.m. EDT August 16, 2013 A Florida Voter Registration Application sits at the Miami-Dade Elections Department on October 1, 2012 in Miami, Florida. (Photo: Joe Raedle, Getty Images) Story Highlights 1993 National Voter Registration Act requires states to offer voter registration at gov’t offices States are expected to open health insurance exchanges Oct.
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Sebelius: Talk on health care plan up to Texas

We need to rethink some basic categories of analysis. For example, a disease may be biologically infectious (e.g. HIV/AIDS) or non-infectious (e.g. diabetes), but the behaviors driving major chronic disease epidemics like diabetes are in a very real way socially “infectious.” What would happen if public health systems around the world thought about diabetes as a socially “infectious” disease? What would they do to contain its spread? When illness is prevented, employers have more productive work forces, governments save more taxpayer dollars, and insurance companies pay fewer claims.
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Obamacare and voting rights clash over health exchanges

voter registration

19, 2013 | Posted: 4:54 p.m. Monday, Aug. 19, 2013 Sebelius: Talk on health care plan up to Texas Related View Larger County Judge Ed Emmett, left, and Mayor Annise Parker, right, look on as Secretary of Health and Human Services, Kathleen Sebelius, center, addresses attendees during a stakeholder meeting to address implementation of the Affordable Care Act, Monday, Aug. 19, 2013, in Houston. (AP Photo/Houston Chronicle, Cody Duty) View Larger County Judge Ed Emmett, left, Congresswoman Sheila Jackson Lee, center left, and Mayor Annise Parker, right, look on as Secretary of Health and Human Services, Kathleen Sebelius, center, addresses attendees during a stakeholder meeting to address implementation of the Affordable Care Act, Monday, Aug. 19, 2013, in Houston.
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Mead Johnson Nutrition Director James Cornelius Purchases 10,000 Shares (MJN)

Fitness, nutrition programs company RivalHealth raises $3M

Finally, analysts at Zacks downgraded shares of Mead Johnson Nutrition from a neutral rating to an underperform rating in a research note to investors on Tuesday, July 16th. They now have a $71.90 price target on the stock. One analyst has rated the stock with a sell rating, ten have assigned a hold rating and five have assigned a buy rating to the companys stock. The company has an average rating of Hold and an average price target of $80.24. Mead Johnson Nutrition has a one year low of $61.27 and a one year high of $86.87.
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Fitness and nutrition programs company RivalHealth has raised $3 million it plans to use for enhancing its product offerings and expanding its sales force. Fulcrum Equity Partners led the round of investment in the Raleigh company, with participation from WRD Capital and other unnamed investors. RivalHealth offers preventative health programs to corporations, schools and organizations. The companys main offering is Rival Fusion, a subscription service available over the web and on DVD that emphasizes weight management and fitness through exercise and nutrition. RivalHealth employs a patent-pending measuring system that works without daily journaling or activity-based tracking. RivalHealth was founded in 2010.
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Pregnancy length may vary as much as five weeks

Stretch maternity fashion beyond pregnancy

How donating cord blood could save a life Researchers followed 125 single-birth pregnancies between 1982 and 1985 that were conceived naturally. All the subjects were healthy and had no fertility problems. The women were asked to donate daily urine samples until the end of the eighth week of their pregnancy, as well as keep daily diaries. The team looked for three hormones connected with pregnancy in their urine samples: hCG (human chorionic gonadotropin), estrone-3-glucoronide and pregnanediol-3-glucoronide. Using this data, the researchers found the exact time a woman ovulated and the moment the fertilized embryo implanted itself in the womb. The day of ovulation was determined when there was a drop in the ratio between estrogen and progesterone hormones while implantation was identified as the first day of hCG hormone increases.
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State-Funded Crisis Pregnancy Centers Talk Women Out Of Birth Control, Condoms: Report

And none passed up an opportunity to flaunt their expanding shape, so most opted for form-fitting or tummy-grazing attire. Sarah King of Webster Groves, who is now eight months pregnant with her first child, said that she didnt buy any maternity clothes, but she did opt for going a size up on some outfits. The slim King, who owns and runs Blush Boutique, describes her style as boho street, so shes used to wearing layers that drape and flow. Ive been pretty fortunate, because I could use a lot of stuff that was already in my wardrobe, King said. But obviously I had to stop torturing myself and trying to stuff myself into skinny jeans. Now, shes sticking to maxi dresses and tunics with leggings that she wears below her belly.
For the original version including any supplementary images or video, visit http://www.stltoday.com/lifestyles/fashion-and-style/debra-bass/stretch-maternity-fashion-beyond-pregnancy/article_fadd048f-6b9f-54d3-a468-c2b152ddde72.html

Jennifer Aniston pokes fun at pregnancy rumors: ‘Everyone’s talking about my eggs’

Aniston and her fiancee Justin Theroux “inherited 12 chickens” at their $21 million Bel Air home, according to the honey color-haired beauty. “They pop em out like crazy, we just keep giving them away,” she told the audience. The “We’re the Millers” star was visibly proud of what she called, “my very own, well not my very own, fresh eggs.” TBS ‘They pop em out like crazy, we just keep giving them away,’ she told the audience. “We were actually very excited they weren’t taking the chickens, they told us how to feed them and what they require, she added about her homes former owners. They love pasta. Aniston’s puns on the topic comes right after her buzzworthy interview Wednesday with ABC News where she admitted she is well aware of the tricks used to get her to talk about the subject of her having children. TBS Aniston and her fiancee Justin Theroux ‘inherited 12 chickens’ at their $21 million Bel Air home.
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The counselor also told the woman that condoms are not effective at preventing pregnancy or sexually transmitted diseases because they are “naturally porous.” “Safe sex is a joke,” she said. “There’s no such thing.” NARAL Pro-Choice Virginia recorded the exchange, released Wednesday, as part of its undercover investigation into the 58 state-funded “crisis pregnancy centers” in Virginia. The organizations are part of a national network of about 2,500 Christian centers that advertise health and pregnancy services, but do not offer abortions, contraception or prenatal care. Instead, they are intended to talk women out of having abortions and to advocate abstinence until marriage. These organizations receive state money through the sale of “Choose Life” license plates at the Virginia Department of Motor Vehicles. Ken Cuccinelli, Virginia’s Republican gubernatorial candidate, sponsored the legislation that established that fundraising system during his time in the state senate. NARAL sent undercover women into several crisis pregnancy centers throughout Virginia and recorded their interactions.
For the original version including any supplementary images or video, visit http://www.huffingtonpost.com/2013/08/07/crisis-pregnancy-centers_n_3721377.html

Buying Apple Products Is an Exercise in ‘Narcissism’

The experience of using a computer was portrayed as a disembodied one, the mind of the user fusing with the computer to accomplish tasks. In Apples 2002 Window ad, however, the active presence of a user suggests the integration of the self, the body, and the machine a rhetorical move signifying computer and user as an integrated unit. The metaphor suggests that computers are not to be viewed as outside threats, but as intimate and integrated extensions of our own human faculties. In the ad, a man is looking at himself just as much as he is looking at the impish machine. This recalls the Greek Narcissus myth where the young man is transfixed by his own reflection in the pool of water but does not recognize the reflection as himself.
For the original version including any supplementary images or video, visit http://www.wired.com/opinion/2013/08/buying-apple-products-is-a-form-of-narcissism/

Exercise Daily to Prevent Painful Flare-ups of Low Back Pain

“We did this study because we wanted to do a really good controlled trial,” she added. For the new study, published in the journal Menopause, the researchers randomly assigned 248 women from three U.S. medical centers to one of two groups. Women in one group exercised three times per week for 12 weeks on a treadmill, elliptical or stationary bicycle. Those in the second group stuck to their usual activity. All of the women were going through or had already gone through menopause and had frequent hot flashes at the start of the study. Participants used daily diaries to track the number and intensity of their hot flashes.
For the original version including any supplementary images or video, visit http://www.reuters.com/article/2013/08/02/us-exercise-flashes-idUSBRE97113820130802

Exercise may boost mood during pregnancy – but up to 75% of pregnant women are inactive

Daily gentle exercises will stretch and strengthen the muscles that support the lower spine. Stronger and more flexible muscles may be less prone to injury. If the pain traces to a problem in the spine, however, don’t start a new exercise plan without talking to a doctor. Warning signs of a spinal problem are pain that radiates from the back down into the leg and a tingling “pins and needles” sensation. So far, no specific type or level of exercise has been identified that works better than others for preventing low back pain. However, people who exercise regularly, compared with those who do not, tend to have fewer recurrences of back pain over time.
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Vernon Hosting Major Disaster Exercise on Aug. 15

and 1 p.m., on the RHS campus. The drill is entitled “I.M.P.A.C.T. 2013” for “Integrated Municipal Preparedness and Collaborative Training.” Vernon police and emergency management officials said the event will be a “full-scale exercise” that will involve dozens of patients with moulaged injuries and props to make the scene as realistic as possible. The drill will involve a response of more that 100 police officers, fire officials, EMS responders and school officials from across the region, Vernon Police Department Lt. William Meier and Vernon Emergency Management Director Michael Purcaro said.
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Buddha, Nashville’s 31.4-pound cat, to start diet and exercise

I saw him in his little cage and I just thought, ‘You know, that’s not good for him.’ “He was an owner surrender. There had been a death in the family and they weren’t able to continue caring for him.” Adams decided to take Buddha with her to The Cat Shoppe on Bransford Avenue, a pet store that doubles as a retail shop and adoption center, where he will undergo a diet program to put him at a normal weight. “We tried to give him the gastrointestinal food, the metabolic food, but he didn’t like it,” said Chris Achord, owner of The Cat Shoppe. “Whoever owned him before must have been feeding him human food, and that is not good at all for a cat’s health. I’ve been rescuing animals for over 25 years and I’ve never seen anything like this.” Achord contacted Elm Hill Veterinary Clinic about Buddha’s weight and was told to take his weight loss slowly to avoid health problems. “A pound a month is our goal,” she said.
For the original version including any supplementary images or video, visit http://www.azcentral.com/news/free/20130809Buddha-Nashvilles-314-pound-cat-to-start-diet-and-exercise.html

Exercise no help against hot flashes: study

Related Stories Kim Kardashian resurfaces, shares playful video showing off glowing post-baby complexion For moms-to-be, a new study finds that exercise throughout your pregnancy can improve your mood and boost your energy levels. Researchers from the University of Western Ontario examined whether a four-week intervention of exercise would boost the psychological well-being of 56 previously inactive pregnant women. The subjects were on average 22.5 weeks pregnant, and they exercised for 30 minutes about four times a week. Findings showed “significant improvements” in the moods of the women, as well as reduced levels of fatigue. Exercise was assessed using accelerometers, with the women working out at moderate to vigorous levels. The results, announced Friday, appear online in the journal Psychology & Health.
For the original version including any supplementary images or video, visit http://www.nydailynews.com/life-style/health/exercise-boost-mood-pregnancy-article-1.1418727

Snoring May Be a Warning of Serious Health Risk

Snoring Gives Away Suspect Hiding From Police

Improving your sleep and reducing your snoring is another very good reason to quit. Talk to your doctor. It is important to let your physician know if you snore, no matter how mild you believe your snoring to be. Your doctor can advise you on the best strategies for treatment, including mouth guards and dental devices that can help keep your airway open during sleep. Your doctor can also monitor your condition in the event it progresses to obstructive sleep apnea.
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Save Your Relationship, Avoid Snoring

About three hours later, said Oakland County Sheriff Mike Bouchard, is when the man managed to reveal his hiding place while he was sleeping. A homeowner in Independence Township heard something outside she thought she heard someone snoring,Bouchard said. And she saw a set of feet under her deck. The woman called 911, deputies arrived, and the 49-year-old man was taken into custody outside at the home in the5400 block of N. Ridge Trail. Bouchard said this is not typical criminal behavior.
For the original version including any supplementary images or video, visit http://detroit.cbslocal.com/2013/08/01/snoring-gives-away-suspect-hiding-from-police/

Snoring: A New Tip-Off To Stroke and Heart Disease

David Jack, a wellness coach and contributing editor at Mens Health Magazine, says that many couples that experience inadequate sleep as a result of one persons snoring often find larger problems in the relationship. [Sleep] is a root of wellness, Jack says. Good sleep is so important and there are so many people struggling with it to the point that it is affecting their daily life, but it is also affecting their relationship. So how do you know if you partners or your own snoring is just a mild, rare disturbance or something more serious? Jack describes a difference between occasional light snoring and a more serious medical condition. Snoring thats connected to sleep apnea thats moderate and severeis a medical condition, Jack says.
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Stop Snoring Indianapolis are simply the best

The researchers suggested that the damage could be due to the trauma and inflammation caused by the vibrations of snoring. However, previous research on the connection between sleep apnea and artery disease has found a reverse connection the arterial damage comes first, lowering the amount of oxygen in the blood, leading to breathing interruptions. It could be that thickening of the arteries is contributing to the snoring as well, not just the other way around. One more thing to pay attention to: The patients in the Henry Ford study were all between the ages of 18 and 50. Deeb, the studys lead author, hopes his research will lead people to treat snoring as a reason to visit the doctor and discuss cardiovascular health and stroke prevention. And he hopes doctors will now add snoring to the list of risk factors which currently includes high blood pressure, high cholesterol, diabetes, and family history they use to initiate testing and treatment. Our study adds to the growing body of evidence suggesting that isolated snoring may not be as benign as first suspected, Deeb said in a statement.
For the original version including any supplementary images or video, visit http://www.forbes.com/sites/melaniehaiken/2013/01/28/snoring-is-a-tip-off-to-stroke-and-heart-disease-new-research-shows/

There are many times in the morning when you do not feel like you have slept at night and feeling sleepy and inactive. Wrong concept People think that the snoring is not at all a problem but the quality of sleep also gets affected due to the same. All of the professionals and the surgeons who work in the stop snoring services have got huge experience of years in the industry. The common kind of the snoring can be referred to as the mild snoring but still it needs to be checked in the best stop snoring clinics. People need to follow some of the stop snoring solutions which can be effective in losing the weight. It has been proved that being overweight can also be a reason of the snoring and the sleep apnea and many other sleeping disorders. Best research The different studies and the researches have shown that the snoring is a very common among the people who are overweight both in the man and the women.
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Fitness calendar

Fitness returns as a section devoted to health, wellness

Minding Your Mood: Staying Free from Depression with Gret Satya Shanks, Aug. 27-Oct. 15, 6-8:30 p.m. Tuesdays plus a retreat 10 a.m.-4 p.m. Saturday, Oct. 12, $250.
For the original version including any supplementary images or video, visit http://missoulian.com/lifestyles/health-med-fit/fitness-calendar/article_cc8284f4-fea4-11e2-9dbe-001a4bcf887a.html

We’re kicking things off with today’s story on concussions, a serious concern not just for young athletes gearing up for school, but also for cyclists, skiers and other fitness buffs at risk for head injury. In addition, we’ve launched ColoradoFit, a new blog devoted to healthier living. ColoradoFit ( blogs.denverpost.com/fitness ) features local experts sharing the latest fitness trends, the best exercises, nutritional information and healthy lifestyle options in Colorado and beyond. And you’ll find your favorite OutWest columnists, including Chryss Cada, Joshua Berman, Kara Williams and a new writer, cyclist and adventurer, Ryan Van Duzer, in Sunday’s Travel section, where they’ll continue to offer their unique views of life here and explorations from around the state. As always, we encourage your feedback.
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